Worcester City Councillor Sarah Murray, who serves as the Council’s Member Champion for Personal Safety and Civility in Public Office, has spoken about the need to improve the tone of political debate following a challenging County Council election campaign.
Cllr Murray said she made a considered effort to run a civil, community-focused campaign — but was nonetheless met with personal insults, misrepresentation, and name-calling, both in person and on social media.
“In my role as Member Champion, I’ve worked to promote dignity, safety and accountability in public life,” she said. “Through our White Ribbon accreditation and other initiatives, we’ve taken steps to build a more inclusive and respectful political culture.”
Reflecting on her experience, she said: “Despite doing everything I could to stay positive and focused on local issues, I encountered hostility that crossed a line. These moments were difficult — not just for me, but for what they suggest about the environment we’re creating for public debate.”
She made a conscious decision not to respond to personal attacks during the campaign.
“Choosing not to engage with negativity allowed me to stay focused on the issues that matter to residents. I know others made the same choice, in the interest of keeping the conversation constructive.”
Cllr Murray stressed that her concern goes beyond the result of any one election.
“This isn’t about winning or losing — it’s about whether we’re making politics accessible and fair. If standing for election means opening yourself up to personal abuse, many good people will simply decide it’s not worth it.”
She is calling for renewed efforts across all parties to foster a respectful and inclusive political culture.
“We need to talk seriously about the barriers to participation. Because if this is how we treat those who step forward, we risk losing capable and compassionate people — particularly women — before they ever get the chance to lead.”
Cllr Murray continues to serve as a City Councillor and says her commitment to public service remains strong.
“I’ll keep speaking up — not just for myself, but for the next person watching and wondering if public life is for them. It can be — but only if we work together to make it safe, respectful and truly open for all.’’
